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Depersonalization as a selling tool

A picture may be worth a thousand words, but when it comes to selling a home, that picture could cost you time and money.

family photographs, along with personal collections and works of art yet, turn a house into a home, but not make it more salable. Escenogar - English home staging - the art of neutralizing and depersonalize to allow the prospective buyer make a psychological move, yes it does.

Escenogar solve common design dilemmas, including disorder, and uses techniques that maximize the qualities of the building. The houses escenogadas "can sell up to 5 times faster than those without any preparation.

In the 1970s, Barb Schwarz coined the term "staging" (scenery) and became a marketing concept. He used his knowledge in interior design, theater and real estate and since then has been devoted to "Escenogar" thousands of homes. He also founded the International Association of Scenographers Accredited. "A house is like a theater," says Barb, "and prospective buyers are the public."

Escenogar is not the same as decorating. In fact, in many ways are opposites. The decor personalize a property according to the tastes of the owner. Depersonalized Escenogar the space to shine. Buyers only know what they see, and not as could be.

Escenogar can be as modest as painting some walls and order some areas, or extensive, as would a full atmosphere, room by room, including furniture rental and accessories, or the re-organization of space. Among the considerations are the questions, is there anything that impedes the flow of the rooms? The areas where rest the eyes, are positive or negative? Think of a model home: squeaky clean.

Some of the suggestions Schwarz: Remove

• view family photos, trophies and certificates
Pack Save
• religious objects and personal collections of art works are controversial, regardless of its value
• Use neutral colors walls and floors, and color "insert" in pads, towels, etc.
• neutralize odors from cigarettes, pets and even 'Environmental perfumes "

A Blueprint 35 to 55 leaves that specifies what is needed has carried out an average of $ 4.000, but may be up to $ 9,000 for larger properties. POSE owners use the Plan to carry out the work themselves or hire Escenogar services at additional cost to handle the project. Depending on the size and condition of the property, we are talking about an investment of $ 15.000 to $ 95.000, for an average house in upscale residential area, more income and / or inventory storage costs, if required.

numbers sometimes surprise to the owners, but as Schwarz says, "Investing in Escenogar is always less than a price reduction."